Marketing

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Powerfully Positioning Yourself in the Minds of Your Commercial Real Estate Clients and Prospects

Tuesday, August 17th, 2010

One of the biggest mistakes that I see commercial brokers making occurs when they’re sending mail and E-mail to their clients and prospects. Brokers can mistakenly think that they should be focused on sending information on properties that are currently on the market, but if this is the main focus of what they’re sending in [...]

How to Find More Commercial Real Estate Brokerage Transactions in This Market

Monday, July 5th, 2010

While many brokers are reporting more activity in their markets right now as compared with during the second half of 2009, the majority of the activity seems to be in the user markets as compared with in the investor markets. And at the same time many brokers are ideally looking for that "silver bullet", the [...]

Maintaining Great Client Loyalty in Commercial Real Estate Brokerage

Monday, June 21st, 2010

A big complaint that I’ve heard from commercial brokers over the years is that there’s no client loyalty in our business. You close a transaction with someone, and then you have to fight along with all your competitors to be the broker who represents them again on their next transaction. While this can definitely be [...]

The Two Most Important Activities in Commercial Real Estate Brokerage

Friday, May 14th, 2010

In its simplest form, your success in commercial real estate brokerage comes down to doing these two activities outstandingly:
1. Finding the people you want to work with who will be closing commercial real estate transactions
2. Getting these people to work with you exclusively
This presupposes that you already have both the knowledge and the ability to [...]

Positioning Yourself to Beat Your Commercial Real Estate Brokerage Competitors

Tuesday, April 20th, 2010

I’ve just recorded a new 5-6 minute audio presentation you can listen to for free on the subject of positioning yourself to beat your commercial brokerage competitors. Just dial 1-507-726-3727 to begin listening to the presentation.
You can listen to the presentation on your own, but I’ve really designed it to be played on speakerphone during [...]

Two Powerful Items to Include in Your Commercial Real Estate Listing Packages

Wednesday, March 24th, 2010

One of the most important goals of commercial real estate brokers in this economy should be effectively differentiating themselves from their competition. With this in mind here are two items you can include in your presentation packages that will help you accomplish this.
1) Include Testimonial Letters
Including testimonials from your clients in your presentation packages makes [...]

Making Sure You’re on Fire Now in Your Commercial Real Estate Brokerage Business

Wednesday, February 24th, 2010

I’ve just recorded a new 7-minute audio presentation you can listen to for free titled, "Making Sure You’re on Fire Now in Your Commercial Brokerage Business in 2010". Just dial 1-507-726-3727 to begin listening to this presentation.
You can listen to the presentation on your own, but I’ve really designed it to be played on speakerphone [...]

2010 National Commercial Real Estate Brokerage Industry Market Forecast Teleconference

Thursday, January 7th, 2010

I’m hosting the following teleconference and inviting you to attend the teleconference for free:
"2010 National Commercial Real Estate Brokerage Industry Market Forecast"
Click on the following link for more information and to signup to attend the teleconference:
http://www.RealEstateSalesCoach.com/ftsub.htm
This telephone seminar will take place on the following two specific dates and times:
Wednesday, January 13th, at 8:00 p.m. Eastern [...]

Should You Be Utilizing Online Social Networking in Your Commercial Real Estate Brokerage Business?

Wednesday, December 2nd, 2009

Online social networking is a phenomenon that has grown considerably in recent years. But is it something that you should be utilizing in your own commercial real estate brokerage business?
While many commercial brokers have begun to utilize online social networking, only a small percentage of them have actually made any money in doing so. So [...]

Getting and Utilizing Powerful Testimonials In Your Commercial Real Estate Brokerage Business

Tuesday, November 3rd, 2009

Something that continually amazes me in our industry is how few commercial brokers get and utilize powerful testimonials from their previous clients, when trying to land new business with their prospects. Because when you think about it, what someone else has to say about you will oftentimes carry more weight with your prospects than what [...]

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