Marketing

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Receive Two Free Presentation Packages Totaling 72 Pages from a Top SIOR Broker

Tuesday, May 15th, 2012

When you sign up for my Wednesday teleconference, where I’ll be interviewing an SIOR Past President who’s already received 16 awards for the largest transactions closed by all SIOR members, you’ll receive two presentation packages totaling 72 pages from one additional top SIOR broker. In addition, you’ll get the audio CDs, MP3 file, and the [...]

Is it Time to Start Sending a Newsletter to Your Commercial Real Estate Clients and Prospects?

Tuesday, January 10th, 2012

If you want to begin sending a printed or an E-mail newsletter to your commercial real estate clients and prospects, you can get two months of newsletters for the price of one in your very first month when ordering my Commercial Broker Newsletter. If sending a newsletter to your clients and prospects is something you [...]

How to Utilize The Power of Voice Broadcasting in Your Commercial Real Estate Brokerage Business

Wednesday, September 28th, 2011

Leveraging your time as a commercial broker today is very important. In addition, prospecting is an important part of your weekly routine in developing more new business for yourself, too. But if you’re like most commercial brokers, you may be having difficulty in always getting your prospecting done. This is where voice broadcasting can become [...]

Are You in Control of Your Own Destiny in Your Commercial Real Estate Brokerage Business?

Thursday, August 25th, 2011

For many brokers within our industry, their brokerage careers began by someone telling them to pickup a phone and begin calling people, and then from there after some time they started to wing it. The problem with this is that when you begin getting busy, working on transactions, closing transactions, and still trying to generate [...]

Here’s a Commercial Real Estate Broker Who Wrote the Book on Getting Rich

Wednesday, August 17th, 2011

It’s not often when I come across a broker who’s really implementing some solid new marketing and promotional ideas into their own brokerage business. But Dan Dulin of Marcus & Millichap has implemented not one, but two new ideas into his business that have really gotten attention. He’s written a book on how to become [...]

Here’s the Best Marketer I’ve Ever Known in Commercial Real Estate Brokerage

Wednesday, July 6th, 2011

Bill Gladstone, CCIM. SIOR, serving the Harrisburg, Pennsylvania market while working for NAI CIR, is the best marketer I’ve ever known in commercial real estate brokerage. I could write word after word of information about Bill’s marketing techniques and approaches, but this is definitely a time when giving you examples of Bill’s marketing will speak [...]

How to Design a Great Commercial Real Estate Listing Presentation Package

Tuesday, April 12th, 2011

If you’re working for one of the large national brokerage companies, you probably already have company software that designs listing presentation packages for you. But if you’re working for a small to mid-sized brokerage firm, and you don’t think you already have a great listing presentation package, what’s a great way for you to design [...]

How to Position Yourself in People’s Minds To Get More Commercial Real Estate Brokerage Business

Wednesday, April 6th, 2011

Many commercial brokers don’t do a good job of positioning themselves in the minds of their clients and prospects, so that they stand out as the one best choice their people can make in a commercial real estate broker. Many commercial brokers just call their prospects maybe 1-4 times a year, but if your competitors [...]

Powerfully Positioning Yourself in the Minds of Your Commercial Real Estate Clients and Prospects

Tuesday, February 15th, 2011

Most commercial real estate brokers rely primarily on prospecting to develop more new business for themselves. And while prospecting is a solid way for brokers to develop more new business, it can be very limiting when compared with both prospecting and doing solid marketing together. Think about this for a moment…When you’re prospecting people throughout [...]

4 Important Activities to Explode Your Commercial Real Estate Brokerage Business

Thursday, December 2nd, 2010

Most of us have heard of the 80/20 rule. The rule that says that 80% of the business closed in sales organizations is normally closed by just 20% of the salespeople. And there’s probably a lot of truth in applying this rule to the commercial real estate brokerage offices throughout our industry, too. In addition [...]

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