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How to Delegate Activities More Effectively in Your Commercial Real Estate Brokerage Business

By Jim Gillespie | July 10, 2013

One of the common traits that I’ve seen among commercial real estate brokers is having the feeling that they have to do everything all by themselves. Delegation is something that’s simply not normally taught within our industry, and at the same time, when brokers don’t learn how to delegate, they can be severely limiting their income.

Your time is worth, at the minimum, hundreds of dollars an hour whenever you’re meeting face-to-face with the clients and prospects you want to be working with, but your time is worth only $10.00 to $50.00 an hour whenever you’re doing administrative activities instead. So doesn’t it make sense to delegate more administrative activities to people who you can pay $10.00 to $50.00 an hour to, which will then free up this additional time so you can earn hundreds of dollars an hour with it instead?

Many brokers believe that hiring a full-time assistant to work for them is their only alternative when it comes to delegating more activities, but as I first wrote about back in 2002, this simply isn’t the case anymore. You can now hire what’s called a Virtual Assistant, someone who works from their own location, to delegate many of your activities to instead. Some of these activities can include getting your database into great shape, telephone prospecting, Internet marketing, social media marketing, creating and posting articles to your Blog, following up on all of your administrative activities within your escrows (which is known as transaction management), and generating mailing and Enewsletter marketing campaigns to all of your clients and prospects.

In addition, there are Virtual Assistants who are certified as being "Real Estate Virtual Assistants", meaning that they specialize in providing support services specifically for real estate agents.

If you’re thinking that you’d like to talk to a Virtual Assistant about all that they can do for you, here are a few resources for you. You can contact my own Virtual Assistant, Jeannine Clontz, by visiting her Web site here. Jeannine is one of the best Virtual Assistants in the business, and she regularly speaks to audiences as a leader within the Virtual Assistant industry. In addition, you can visit the Web site for the International Virtual Assistants Association, the Association that Jeannine has been President of, by clicking here.

So if you genuinely want to delegate more activities within your brokerage business, and you’d prefer to pay someone by the hour to do it for you instead of hiring a full-time assistant, contact a Virtual Assistant and begin a dialogue with them!


We can transform your commercial brokerage business and get you making more money by doing one-on-one coaching work together. If you’re interested in one-on-one coaching to take your commercial brokerage business to the next level, click here and contact me.

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Travers Realty Corporation

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