Archive for September, 2008

What These Massive Government Bailouts Really Mean for You

Monday, September 22nd, 2008

I don’t ever remember a time when there’s been so much volatility and concern over what’s been happening in our financial markets. And in addition people have been asking questions like, “Are these bailouts really necessary?” and “How will these bailouts affect me personally?” And both of these questions are really good questions to be […]

Sending Effective E-mail Marketing to Your Clients and Prospects–Part 2

Monday, September 15th, 2008

Here are two big mistakes commercial brokers make in their E-mail marketing that’s costing them a lot of money: Broker Mistake #1: Relying primarily on sending out information on properties that are currently available in the Broker’s marketplace Any broker can do this, and most brokers who send out E-mail to their clients and prospects […]

Sending Effective E-mail Marketing to Your Clients and Prospects–Part 1

Monday, September 8th, 2008

E-mail offers us some great opportunities to market to our commercial real estate clients and prospects. And it also offers us great opportunities to misuse it, too. I constantly receive E-mails from brokers I’ve never met or talked to before telling me about the properties they currently have available in their own markets, and sometimes […]