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Preparing Yourself to Deliver Powerful Real Estate Presentations

By Jim Gillespie | December 5, 2012

At the end of this article I’m going to show you a video of someone who nailed what was probably the most important 4-minute presentation of her life, and she did it in front of many of the greatest peers within her own industry, along with a worldwide television audience watching.

When you’re making important presentations to your clients and prospects, presentations like listing presentations and exclusive right to represent presentations, it’s extremely important to completely nail your presentation. Inherent in this, too, is the importance of preparing for the presentation so that you’re peaking with great energy, right as you’re about to begin your presentation.

Whenever I’m speaking in front of a live audience, this is something I focus on also. I make sure that I get the right amount of sleep the night before, I eat food beforehand that I feel will have me deliver my presentation with the greatest amount of energy, and I time my arrival at the place I’ll be speaking so that I’m preparing for my presentation with the perfect amount of time in advance, such that when I begin my presentation, I’m peaking right then and there with a solid amount of energy.

The same must apply to you also whenever you’re making your own presentations. Are you preparing properly in advance so that when it’s time to begin your presentation, you’re feeling a solid amount of great energy running through you? If not, your presentation may be perceived as being flat by your audience. Heck, even the great singer Tony Bennett said that after all these decades of performing in front of live audiences, he still gets nervous beforehand. And in my opinion, being nervous or excited often depends on which one of these two emotions you believe you’re experiencing. So if you think you’re feeling nervous before your presentation, tell yourself that you’re really feeling excited. Because this is a much more empowering place to be coming from!

In terms of one specific example of someone really nailing their presentation, singer Sara Bareilles’ performance at this year’s Rock & Roll Hall of Fame induction ceremony immediately became the talk of the entire industry. Sara was asked to perform a hit song written by the great songwriter Laura Nyro, in honor of Laura being inducted into the Hall of Fame. The song was a #2 hit originally sung by Barbra Streisand back in 1971, and when you’re an up-and-coming singer within the industry, doing a remake of any song sung by Barbra Streisand takes guts.

Laura Nyro was such a prolific songwriter that at one moment in time she had three top ten singles simultaneously all in the charts, all performed by three different bands. And her songwriting prowess was so profound that she originally retired from the music industry at the ripe old age of…24.

So here comes Sara Bareilles, knowing that Laura couldn’t be there because she had passed away from ovarian cancer, and knowing that Sara herself was about to try and do Laura justice by performing her hit song in front of many of the greatest stars in music, along with an entire worldwide television audience watching.

We all have moments that define who we really are in our lives, and this was clearly one of those moments for Sara.

Click here to see the video.


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