« | Home | »

Powerfully Getting More Done in Your Commercial Real Estate Brokerage Business

By Jim Gillespie | July 16, 2012

With everything that’s changed within commercial real estate brokerage in recent years, and with the abundance of transactions not always closing as easily as they once did for brokers, it’s become very important to be more effective in your brokerage business.

Good leads can now be harder to come by than they were five years ago, and you now need to become even more effective at developing new leads. In addition, if transactions are now taking longer to close and clients are needing more hand holding along the way, you now must learn how to get all of this done while still giving yourself a ton of time to develop more new business.

With this in mind, some of the arenas that have developed on the residential side of the business over the years, that have been slow to become adopted on the commercial side, are the use of both Virtual Assistants and transaction coordinators. Virtual Assistants can do many activities like create and send mailing and marketing campaigns for you, prepare listing presentations, follow-up with your clients and prospects, get your database of property owners into great condition along with the owners’ phone numbers, do copywriting for you, and do Web design and Internet marketing for you. With this in mind, If you’re curious and you may be interested in hiring a Virtual Assistant, this Web site could be a good resource for you.

Transaction coordinators are people who handle a lot of the follow-up for you in your sales transactions, once the transactions have already been initiated. They follow-up directly with all of the principals, the escrow company, the title company, the lender, and any additional service providers, to make sure everything is moving forward within the transaction. This has become big business within residential real estate brokerage, but it has yet to really take hold within commercial brokerage. The top agents in residential brokerage have recognized the value in working along with a transaction coordinator, as it frees up a lot of the agents’ time to go out and develop more new business for themselves.

In commercial real estate brokerage, we have companies like Peracon and Real Capital Markets that offer transaction management platform software, but the concept of constantly working along with a transaction coordinator still has a long way to go within our industry.

If moving in this direction and getting more done with greater ease is something you’re interested in, I’m hosting a teleconference this Tuesday titled "Powerfully Getting More Done That Puts More Commissions In Your Pocket". During this teleconference you’ll learn how to get more done in less time in your brokerage business, and if you’re a new member you’ll receive the audio CDs and written transcription from the teleconference sent to you in the mail for just $19.95. And and as an additional bonus you’ll get direct access to watch and listen to more than 200 interviews and presentations given by top real estate professionals!

Click here for more information on the teleconference.


We can transform your commercial brokerage business by doing one-on-one coaching work together. If you’re interested in one-on-one coaching to take your commercial brokerage business to the next level, click here and contact me.

"Within 7 weeks after beginning my work with Jim I landed new business worth over $500,000.00 in commissions to me!"

Mike Giuliano
Lee & Associates

Click here to see more testimonials from my coaching clients.

Topics: Uncategorized | No Comments »