« | Home | »

Here’s An Idea to Help Build Better Relationships With Your Commercial Real Estate Clients and Prospects

By Jim Gillespie | June 27, 2012

Whenever you do something kind for someone else, they usually want to reciprocate the kindness back to you in some way whenever they have the opportunity to do so. This is one reason why socializing with your clients, taking them to lunch, and giving them gifts can help to solidify your relationship with them, and have them want to give you more repeat business in the future.

But here’s something else you can do that will go a long way towards both building your relationship with the people and companies you’ve never done business with before, and solidifying your relationships with your past clients…

Write articles that highlight these companies and the principals behind them, and then send these articles out to your entire database. You can send the articles out by either mail or E-mail, but sending them by mail will definitely be more impressive.

Tell the main principal behind the company that you want to interview them about their accomplishments, the history behind their company, and the great value that their company provides for its customers. Then tell the principal the number of people you’ll be sending the completed article out to.

In addition to sending out the article to your entire database, have the article framed, then give it to the principal of the company, and I can almost guarantee you that they’ll keep it, and maybe even eventually have it hanging on the wall within their office.

You’ll want to include your name along with the article, but make sure that the article is about highlighting their company and not about highlighting you. You could mention your name as the author of the article, and/or include a byline about you at the bottom of the article.

In addition, if you’re sending a newsletter out to your clients and prospects, you could easily include these articles within your newsletter, too.

The people and companies you’ll be writing these articles about will definitely appreciate them, they’ll remember you more frequently, and this will help you to generate more brokerage business.


We can transform your commercial brokerage business by doing one-on-one coaching work together. If you’re interested in one-on-one coaching to take your commercial brokerage business to the next level, click here and contact me.

"Jim has me much more focused on doing the activities that generate new listings for me, in addition to doing the activities that have me sell those listings."

Chris Sands
KW Commercial

Click here to see more testimonials from my coaching clients.

Topics: Uncategorized | No Comments »