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How to Utilize The Power of Voice Broadcasting in Your Commercial Real Estate Brokerage Business

By Jim Gillespie | September 28, 2011

Leveraging your time as a commercial broker today is very important. In addition, prospecting is an important part of your weekly routine in developing more new business for yourself, too. But if you’re like most commercial brokers, you may be having difficulty in always getting your prospecting done.

This is where voice broadcasting can become a very powerful tool for you. Voice broadcasting allows you to record a spoken-voice message and then leave it as a voicemail message for hundreds or thousands of your clients and prospects, all without you needing to make one single phone call.

Let’s say, for example, that you have a new listing that’s priced to move, and you want to discover who in your database may be looking to buy a building right now. In this situation, you could record a voice message similar to the following:

"Hi, this is Jim Gillespie with Capital Business Properties, and I hope you’re doing well. I’ve just listed a building in the area that’s for sale at $60.00 a square foot, and I know that it’s going to move very quickly at this price. If you’re looking to buy a building give me a call right now at XXX-XXX-XXXX. Thanks."

You’ll then upload this voice message into the voice broadcast system along with the phone numbers of everyone you want the message to be broadcast to, and the system will dial all of the phone numbers and broadcast the message to everyone. In addition, your message will only be broadcast when your client or prospect doesn’t answer their telephone directly, and their voicemail system answers for them instead.

This can be a great way to reach everyone in your database simultaneously with a prospecting message, all for just 3 cents to 6 cents a call, depending on your call volume. In addition, you can leave messages for your clients and prospects giving them market updates, offering them a comps report, or telling them that you have someone with $2,000,000.00 cash who needs to buy a building, and to call you if they’re interested in selling theirs.

If you plan on utilizing a service like this one, make sure that with the people you’ll be calling you’re in compliance with any Federal, state, and local laws, and make sure that your broker will be OK with you doing this, too.

If you’re interested in more information on this, do an Internet search under the term "voice broadcast" and talk with some of the companies who are already providing this service.

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Coldwell Banker Commercial

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