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Here’s the Best Marketer I’ve Ever Known in Commercial Real Estate Brokerage

By Jim Gillespie | July 6, 2011

Bill Gladstone, CCIM. SIOR, serving the Harrisburg, Pennsylvania market while working for NAI CIR, is the best marketer I’ve ever known in commercial real estate brokerage. I could write word after word of information about Bill’s marketing techniques and approaches, but this is definitely a time when giving you examples of Bill’s marketing will speak much louder than my own words. So imagine the presence you’d constantly create within the minds of your clients and prospects, if you implemented some of Bill’s techniques into your own brokerage business.

Here’s a link to a summary of the publications that Bill’s currently sending to his commercial real estate clients and prospects:

http://www.billgladstone.com/gillespie/

Here’s a link to an archive of previous publications that Bill’s already sent out to his clients and prospects:

http://www.billgladstone.com/Resources/ArchiveIndex.htm

Bill utilizes his own bobblehead doll as part of his marketing efforts, and here’s a link to the "Bill Gladstone Bobblehead Doll" photo gallery:

http://www.billgladstone.com/Services/bobble.htm

This is a link to all of the items that Bill hands out to his clients and prospects as part of his ongoing marketing campaign, and he includes an explanation as to why he utilizes each item:

http://realestatesalescoach.com/Bill_Gladstone_Marketing_2011.pdf

Here’s a video Bill’s recorded that he utilizes to introduce people to his brokerage team:

http://www.youtube.com/watch?v=WTIoCWQ4XyQ

Here’s a video Bill’s recorded for his clients and prospects, where he features an expert talking about the impact of Federal Reserve policy on bank lending:

http://www.youtube.com/watch?v=OwFTbrUJzEA&feature=mfu_in_order&list=UL

Here’s an example of Bill’s quarterly video report that he makes available to his clients and prospects:

http://www.youtube.com/watch?v=wB3wOJZmjAI&feature=youtu.be

And finally, as you can see in this video, Bill and his team like to have fun together, and here’s a link to the music video that they’ve recorded:

http://www.youtube.com/watch?v=JgOjN9TD0kI&feature=mfu_in_order&list=UL

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Next Wednesday, July 13th, I’ll be leading a teleconference where I’ll tell you about the company that’s doing telephone prospecting for brokers with some of the largest, most recognizable firms in our industry. If getting someone else to do your prospecting for you is something that interests you, click here to learn more about this teleconference. In addition, if you’re registered for the teleconference, I’ll send you the audio CDs, written transcription, and written highlights from the teleconference, all in the mail to you!

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If you’re interested in one-on-one coaching to take your commercial real estate brokerage business to the next level, click here to contact me.

"We own a commercial brokerage company, a real estate development company, and a property management company. With Jims help weve now substantially reduced our overhead, and have implemented a marketing approach thats bringing us more quality transactions than we ever would have imagined."

Jeffrey Weitz and Matt Schweitzer
North Rim Partners

Click here to see more testimonials from my coaching clients.


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