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A Simple Approach That Can Help You Land More Commercial Real Estate Listings

By Jim Gillespie | November 24, 2009

There are many things brokers can do in their listing presentations that can greatly assist them in landing more listings. It’s not that any one single idea will land the listing for them, it’s that several well-thought-out approaches when taken together can greatly help them to stand out from their competitors, and get the listing.

With this in mind, here’s a simple approach that you and/or your team can utilize that can have more owners feel like moving forward with you.

1) Buy the domain name for the address of the owner’s property and tell the owner that you’ve purchased the domain name.

During your listing presentation you could say something similar to, "We want to get busy marketing your property as soon as possible, so we’ve bought the domain name ‘500MainStreet.com’. We want the entire commercial real estate world to know that your property at 500 Main Street is now on the market and available for sale, and this will help to get the word out to everyone in commercial real estate about it."

2) Create a simple Web site for the property at the domain name you’ve already purchased, and show the Web site to the owner during your listing presentation.

The combination of you owning the domain name with the address of their property, and already having a Web site for their property online at that exact domain name, can help them to feel that they’re already moving forward with you. And if you don’t know of someone who can create a simple Web site for you very inexpensively, you can definitely find someone at www.Elance.com.

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If you’re interested in one-on-one coaching to take your commercial real estate brokerage business to the next level, click here to send me an E-mail.

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Mike Spears, SIOR
The National Realty Group

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