Marketing
« Previous Entries Next Entries »Getting and Utilizing Powerful Testimonials In Your Commercial Real Estate Brokerage Business
Tuesday, November 3rd, 2009Something that continually amazes me in our industry is how few commercial brokers get and utilize powerful testimonials from their previous clients, when trying to land new business with their prospects. Because when you think about it, what someone else has to say about you will oftentimes carry more weight with your prospects than what [...]
Positioning Yourself for High-Powered Commercial Real Estate Success
Tuesday, August 4th, 2009So many commercial brokers lose sight of the fact that they’re constantly being compared to their competitors. They think that by calling a prospect on the phone 1-3 times a year and having conversations with the prospect, that they’re doing the best they can to position themselves to close the prospect’s next transaction with them.
But [...]
How to Spend Your Commercial Real Estate Marketing Dollars More Effectively
Wednesday, June 24th, 2009Sometimes commercial brokers will ask me, “Would I be better off advertising me (or my company) in the newspaper, or should I send direct mail to my clients and prospects instead?” And this is a question that many commercial brokers and companies are continually asking themselves these days.
But when you advertise you or your company [...]
Getting Repeat Business from Your Commercial Real Estate Clients
Wednesday, May 27th, 2009As commercial real estate brokers we’re in an interesting position with regard to getting ongoing, repeat business from our clients. Unlike attorneys and CPAs who constantly interact with their clients throughout the year, our business as commercial real estate brokers is transactional in nature. Which means that once we close a transaction with someone, it [...]
What’s The Best Contact Management Software for Commercial Brokers?
Wednesday, March 25th, 2009One of the questions I get asked the most frequently is, “What contact management software do you recommend for commercial real estate brokers?” And the answer that I always give to people is “Realhound Live!®”.
Realhound Live!® is the best contact management software available today for commercial real estate brokers. The people behind the program are [...]
Is It Time to Record Your Own Commercial Broker Music Video?
Tuesday, March 10th, 2009“OK,” you may be saying to yourself…”Has Jim completely lost it now?” And that would be a very appropriate question to be asking yourself…under normal circumstances within our industry.
But when the best marketer I’ve ever known in commercial real estate brokerage releases a music video featuring all of his team singing and dancing together, I [...]
The National Online Real Estate CyberConvention is Happening Right Now!
Monday, February 23rd, 2009I’m a featured presenter at the National Real Estate CyberConvention and Exposition which is happening online right now through this Saturday.
My presentation at the Convention is titled, “How to Make Big Money in a Difficult Commercial Market”, and you can watch my presentation anytime by entering the Convention and clicking on the “Speakers” tab [...]
It’s Time for Giving Gifts to Your Commercial Real Estate Clients and Prospects
Tuesday, November 25th, 2008The Holiday Season is here, which means it’s the perfect time for you to give gifts to the clients you’ve previously closed transactions with. Not only is this good because it’s good to give gifts to others, it’s good because of the feeling you’ll create within others to want to reciprocate back to you…And the [...]
How to Stand Out as the Best Commercial Real Estate Broker in Your Market
Wednesday, October 29th, 2008If you’re not familiar with the term known as “Positioning”, it describes how well you constantly stand out as the best choice your clients and prospects can make in a commercial real estate agent. In any industry, Positioning refers to how well a person or a company stands out, such that ideally the decision to [...]
How to Explode Your Commercial Real Estate Businesss
Tuesday, October 7th, 2008If you’re in a market that’s been transitioning, and business has been slower for you than it was 1-2 years ago, I have a recommendation:
Be prospecting 10-12 hours a week every single week in your brokerage business.
Yes I know you probably don’t feel like doing this and you wish that more business was coming in [...]